Quickbooks Market Share

Quickbooks enjoys a 75% market share with approximately 29 million users, a vast majority of them small business customers using their products and services

Intuit Inc., the makers of Quickbooks and Turbo Tax, creates business and financial management solutions for small businesses, consumers, and accounting professionals. Quickbooks and Quickbooks Online collectively enjoy a market share of 75%. ProSeries and Lacerte are Intuit's leading tax preparation products for professional accountants. Intuit had a net revenue of $4.7 billion in the fiscal year ended July 31, 2016, with approximately 7,900 employees in the United States, Canada, India, the UK, Singapore, and Australia.

Intuit's primary target customers are small businesses, consumers, and accounting professionals. QuickBooks is the leading small-business financial management software in the U.S. and Canada. Intuit's main competitors include Sage Group plc, which offers software and associated services that directly target small business customers. Other competitors for small business online products and services include Xero, free or low-cost online accounting offerings, and free online banking and bill payment services offered by financial institutions and others. Payroll competitors include Automatic Data Processing, Inc. (ADP), Paychex, and many other companies with payroll offerings, including online payroll offerings. For merchant service, Intuit's major competitors are Wells Fargo, JP Morgan Chase, and Bank of America and with many payment processors, including First Data Corporation, Elavon, Global Payments, FIS, PayPal, and Square.